5 Best Custom Audiences (2019 Facebook Ads)

5 Best Custom Audiences (2019 Facebook Ads)

in this video right now right here I’m
gonna be showing you exactly these secrets to custom audiences on Facebook
you know I make so many different custom audiences I spend millions of dollars
every single year on Facebook Ads and I bring the strategies that work to
you for free on YouTube now all I ask in return is you hit that like button
throw a thumbs up on this video and we’ll get started and of course if you
want some of my winning products comment add chill winners in the comments
section below that’s add chill winners hit that like button and let’s go what’s
going on so right here right now I want to show you exactly the custom audiences
you need to be using on Facebook to get the absolute best results whether it’s
for retargeting or building the most amazing look like audiences you could
ever imagine so go ahead and subscribe and I got this question a lot inside the
group that we have so if you want to go ahead and join check it out for sure to
do that but let me jump into this new account where I have can kind of like
show you all of the different types of custom audiences that I build for
whether it’s a Shopify product or mobile app or you know a service that we’re
selling any Facebook ads like I’m looking at building these custom
audiences because I know number one they’re gonna be really really great to
retarget to and always have ads going towards that custom audience number two
we’re gonna build really great look-alike audiences so just a brief for
those who are a little unsure of what custom audiences really are essentially
they’re saying hey Facebook look at all my data and tell me the group of people
who do this action and put them in one audience that I can target again now
when I say this action it could be hey Facebook let me know all of the people
who have visited my website put it into a custom audience for me that I can
retarget I can show more ads or hey Facebook let me see everybody who has
purchased my product or hey Facebook let me see everybody who has added my
product to the cart or hey Facebook let me see everybody
who’s watched X percent of my videos so Facebook has all the data they can make
these audiences and then you can retarget them ads or create really
really good look-alike audiences so the first thing you want to do is you want
to make a custom audience for every single page on your website so you just
go to people who visited and if you didn’t see where I went I went to
website traffic you pick your pixel people who visit it it can be cart for
add to cart it can be thank you for the Thank You page I’ll go ahead and do that
so these are the purchasers and this kind of depends on your website but you
simply go to that page on your website and you figure out what’s after the
domain so it might be domain.com slash thank you
that’s where your Thank You page so you know those are purchasers right and then
I like to do between 90 and 180 days I’ll do 94 here but I like to say a 90
right there and then you just keep doing this right
so you go back and you say people who visited you know my cart page they added
it’s a cart so let me say 80 see 90 days and you can do this per product as well
you can add exclusions and all that good stuff I just want to show you the ways I
do this and that do custom audience and you do website traffic and this would
just be like for example if I the Shopify product I would just put the
link of the product page in there so I’m gonna skip that one for now but that
one’s very very powerful as well now I want to I want to make sure that this
video is not too long so I want to be able to show you all of the different
powerful ways you can do this then you want to go to engagement you want to
make a custom audience off every single video that every little engagement piece
of the video so you can do 3 seconds 10 seconds 25 seconds 50 50 percent 75
percent and 95 percent and you can choose your videos here and just say hey
boom just like that 95% of this video last 90 day or 365 days
now you can retarget these people for 365 days because they watched 95% of
your video or you could do 75% or you could do 50% I would highly suggest to
do them all and I’ll show you why in a later video but essentially you can take
all of these audiences here and create look-alike audiences which are pretty
much saying hey Facebook if you’re loving this content would you please do
me a huge huge favor and hit that like button thank you find me a million
people who look just like those people right we have a look-alike tool inside
an ad show that you can use really nifty let’s see what else we can make here
custom audience you want to do all the videos you want to do lead forms if you
have them you want to do everything on your Facebook page so anyone who visited
your page so page visitors these are really really powerful so don’t like I
know this is a little like time consuming doing this over and over again
but like don’t skip this part because it is extremely extremely important
engagement and you can go through and do people who engaged with your posts or
add people who clicked any call to action people who sent a message people
who saved your page so your list like if you’re doing all of these it’s already
at 10 15 20 different custom audiences and it’s really really great to do that
if you have a product that is winning now you want to do the same thing on
Instagram profile and then you probably won’t have events set up but you can
skip that for now so it’s really Facebook page Instagram profile videos
those are my top three and out of each of those you can get like 5 to 10 out of
each and then all pages on your website and then you should have this nice long
list of custom audiences here you can actually go over to add chill and with
those custom audiences you might have to hit reload you can actually make
look-alike audiences so you can pull them in here and say
based off of those you know for custom audiences in your case it should be like
10 15 20 custom audiences I want to make it look like audience one through five
percent from United States United Kingdom you know pretty much any country
just like that one through twenty percent you can make 300 audiences and
then what’s cool about it is you can then just say hey let me select one of
my winning ads and apply those new audiences to those winning ads and you
can create you know tens or fifty or a hundred different ad sets just like that
to the to those new audiences so don’t overlook custom audiences here guys
they’re extremely important to scaling your Facebook Ads and I’ve never really
seen anybody have huge success on Facebook without using custom audiences
and later look-alike audiences so if you want to learn more make sure to join our
group there’s a link below and subscribe to this channel and I’ll catch you in
the next video look forward to that look-alike video that will be following
this one all right talk to you soon bye I want to show you exactly how you can
find the most profitable as an audiences in five minutes per day that will
provide you a consistent reliably low CPA which will enable you to scale with
an ROI like you’ve never seen before let’s face it Facebook ads are extremely
competitive and the only ones that are actually crushing it are those that can
identify the perfect audience to advertise to and not just the perfect
audience but the perfect creative whether that’s image or video but also
combined with the perfect copy for that perfect audience so a combination of all
three enables them to absolutely crush Facebook ads and if you’re not able to
do that you’re not gonna see optimal results so what’s awesome about this is
it works for all Facebook ads whether you’re doing e-commerce apps SAS lead
gen coaching consulting maybe you’re an affiliate whatever you’re running
Facebook Ads for this is gonna help you save ninety-five percent of your time
and double if not triple your conversions and don’t worry at the end
of this short presentation I’m gonna show you examples proof all that good
stuff of all of these niches so like I said these days in facebook ads the only
people are really crushing it are the ones who have the combination of the
perfect audience the perfect creative and the
coppy Facebook ads are getting more and more competitive by the day so if you
can’t identify those three things and combine them your results are not going
to be as great as your competitors and we both know every single day ads are
getting more expensive and more competitive and the prices are not going
to go down with the surge of marketers just flocking the Facebook ads because
of the endless amounts of data it’s just simple supply and demand right
more marketers that the ad costs are gonna go up right so as marketers come
in and they want to advertise on Facebook the prices will continue to go
up making it harder for you to acquire customers clients users purchasers
whatever for the price that you want now how do you find that perfect creative
copy and audience so you see results that you’ve never seen before and it’s
simple the same exact way that anybody who is great at anything does it
they put in their 10,000 hours they test they practice they practice they
practice you know Edison we all know that he failed a thousand times before
he created the light bulb but guess what he made 999 tests tweaking testing and
refining his formula before he created light bulb and we all know Wayne Gretzky
you know you miss 100% of the shots you never take and that’s so true and
doesn’t it hold kind of the same for testing different images or different
videos if I test one image or video am I gonna see as good of results if as if I
test 10 or 20 probably not if I test 20 I’m gonna see a couple huge winners I’m
gonna see a lot of losers but I’m gonna take those winners and combine them with
other elements and if I never would have tested those 20 different videos then I
would have never seen those results in Michael Jordan you know one of the best
basketball players ever he said I’ve failed over and over and
over again in my life and that is why I succeed and it’s so true look we all
know that words sell if you test one type of copy but you don’t go on and
test 10 20 30 you’re not gonna find which words really relate to your
audience but if you sit there even if you’re not a good copywriter if you sit
there and you write 10 20 30 different types of copy you launch them to your
ads one of them is gonna stand out maybe two three are gonna stand out they’re
going to really relate to your audience and you’re gonna keep
rolling with those boom you just doubled your conversions now whatever you think
of Kobe Bryant you have to respect his his sickening work ethic
this is just a little quote he says you wake up at 3:00 you train at 4:00 4:00
to 6:00 come home eat breakfast relax now you’re back at it and 9:00 to 11:00
relax back at it again from 2:00 to 4:00 now you’re back at it from 7:00 to 9:00
by year five and six it doesn’t matter what kind of work they do during the
summer they will never ever catch up and that is so true if I am competing with
you and every single day I’m testing 10 20 different look-alike audiences you
know i scale the winners kill the losers every single day I do that and I know
that you’re sitting there testing maybe 5 10 per week or per month what’s gonna
happen I’m gonna find so many audiences I’m gonna crush it right so if you sit
down and you test audience after audience after audience and you just
have a sick work ethic and just do it over and over again you’re gonna find so
many profitable audiences and you combine them with your new creative and
your new copy and you absolutely crush it right that’s how it works if you test
more you find more winners right the more you shoot the more you score right
now you might be asking yourself but how do I test all of these ad combinations
every single day I only have so much time right we have like 956 other things
so doing our business we can’t just sit inside of facebook ads all day switching
things out making new tests duplicating fiddling with facebook ads right so let
me introduce ad show to you ad show is an ad crushing machine that will find
highly profitable Facebook ads and audiences in 5 minutes per day so you
can get reliably low CPAs without wasting your time Achille will
constantly test different audiences and create different audiences videos
interests and ads so you can really figure out which ones are your winners
while killing off your losers really quickly so you don’t spend any money and
it’s gonna help you find profitable ads 24/7 365 without you sitting there in
your ads manager all day long pretty awesome right so we’ve been using ad
show for the last couple years internally to spend millions of dollars
on Facebook ads extremely profitably now we open that show up a few months ago
and now there are thousands of top-tier marketers absolutely crushing it with ad
show by using ad show you’re going to double if not triple your Facebook and
Instagram can versions while spending 95% less time
and you won’t be spending more money now it’s gonna enable you to spend more
money if you want to because you you will have winning ads that you can spend
more money on and become even more profitable but the key here is you’re
gonna be getting better conversions and spending less time pretty amazing right
so to go over a few things that you can do for you you know it will create
hundreds if not thousands of look-alikes in seconds and then you can launch them
to your ads we all know the process right you find a custom audience and
then you make a US 1% and then a US 2% then a US 3% look-alike audience and you
go four five six seven and so on and so on and then you do that for every single
custom audience you created why because it’s extremely profitable and you can
take all those custom audiences that you spent you know seven hours on and you
put them on to your ads you duplicate you test this audience test this
audience it’s extremely profitable but it takes so much time so now with ad
show what you can do is you can say hey for these ten custom audiences I want to
select these countries and make one through seven percent look like
audiences and then boom just in you know three seconds you make 400 500 different
audiences and then launch them to past winning ads now this is a huge time
saver as well we’re able to manage multiple accounts and multiple campaigns
at the same time this saves at least a couple hours every single morning
because we can say hey anything that is over 5 dollars per purchase let’s turn
it off anything is under let’s see it let’s scale them do whatever we want
launch new ads new look-alikes and so on so it’s pretty cool right
you can say hey I’d show I want to see all my losers I want to turn them off
with one button okay I want to see all my winners I want to scale them up you
know by 10 percent twenty percent or individually or hey I want to take some
of these winners and launch a new look like ads based off of a pretty awesome
right you can see how much time you’re gonna save in every single morning now
if you’re in the manual bidding same thing I can see say hey at you let me
see all of my winners and then I can manual bid on them click click I want to
increase the bid here I want to lower the baby air you know I want to turn
this one on I want to turn this one off across multiple campaigns across
multiple accounts at the same exact time but what about new campaigns maybe new
products new services whatever I need to find some new audiences well instead of
going over to audience sites or stocking your competitors
customers pages to see what their interests are
how about typing into ad show one interest and add chill goes and finds
hundreds of high affinity extremely targeted interest that you can just
simply add to a folder save it forever and your yoga folder or whatever and
then launch a new ads to them over and over again and see which ones have the
best cost per click over time which one’s had the best click-through rate
over time and you build these folders of different interests that you can target
over and over again and then you make different selections of those interests
and you actually spits out more interests they were like those interests
so it’s a you know it’s an interest building machine it’s pretty awesome
right so then you can take those ten interests or a hundred or a thousand and
create tens or hundreds of ads just like that schedule them over time so you
don’t spend too much money kill the losers and scale the winners Achille
also makes it super easy to build out ads or page posts whether that’s dark
posts or on your page instead of filling with Facebook you can just create your
you know video or image ad right inside of AD show then save it to a folder and
take it and apply it to other ads so maybe you have five different look-alike
audience there that are doing really well you want to test them against five
new page post with new copy on them right you want to see what resonates and
you go click click boom 25 new ads schedule them over a couple days five
ten bucks apiece scale the winners kill the losers so isn’t that pretty awesome
like want to take those look like audiences that you just created and then
apply them to brand new page posts where you have brand new copy maybe hitting a
different angle to see if it resonates with your you know your client now if
your Shopify user I understand not everybody is but we also released an app
they’ll allow you to do the whole process of testing a new product you
know find in Aliexpress putting it on your store and then creating the video
and creating the ad campaign targeting different interests and launching the
the ads that process used to take us an hour and a half now with our Edgehill
app it takes three minutes so we can test ten products per hour and I’m
talking the video the interest targeting the whole campaign launched into my ads
and three minutes you can see if you’re launching different products you can
absolutely crush your competition now that you can test ten to fifteen times
faster than they can you’ll be able to get rid of your extra ad buyer on your
team or maybe you have an agency right now running your Facebook Ads doing
these tests for you ahead chill can be your new
agency because it will go harder than any agency possibly can go and it will
test more ads find more profitable audiences and save you so much time and
money you’ll also be able to get rid of any outdated ad tools that you might be
using look you know we’re a bunch of marketers building an ad show to work
for marketers like us right we’re not a huge corporation that couldn’t really
care less about your success we have a mastermind group where if you ever have
a question a strategy question a problem whatever we’re there we want to see you
succeed now we all know videos are way better than images right so sometimes
it’s just it’s hard to make videos all right 30 minutes 45 minutes to make a
video you have to pay somebody or you have to you know pay with your time we
also built a really cool you know really quick video maker inside of AD show that
you can take a few images create a video and then it’s saved inside of your
Facebook ads and you can use it inside of agile to make new ads and then take
that video that you just created in two seconds test it against your your
look-alikes that you created test it against different interests test it with
different copy and you’re finding more and more winners so every single day
your ads are improving you’re getting better you have a sick work ethic
without having to spend all day out of Facebook ads you spend five ten minutes
a day and every single day your ads will get better so a chill is created simply
because we saw this huge problem right it was a good problem to have
it was simply hey if we launch more ads testing different things you know
different different images different videos different interests different
look-alike audiences different copy if we tested all these things every single
day we were guaranteed to see better results from the day before and we were
able to continue to do that every single day and dwindle down that our CPA was
absolutely crushing it and the only problem there was it just took a lot of
time like myself and my team we were all sitting inside of Facebook ads 8 hours a
day like you know everything else in the
business took a backseat to Facebook ads because we knew if we spent the time
there we would get conversions for so cheap so we decided you know we’ve been
building software for the last seven years why not build out something that
will test all of these elements for us and that kind of brings us to ad show
right it’s all about finding these golden nuggets inside of your ads what
copy works what audiences work what look like so
you know what videos work best and then you combine them together and you’re
starting to see how you’re absolutely gonna crush it with a chill right yeah
of course so I know I just threw a ton at you you know we went over look-alikes
interests you know managing bulk accounts or both campaigns at the same
time manual bidding creating ads really quickly page post dark posts the video
maker the 3-minute campaign launch for Shopify how you can run this for your
e-commerce business your app business you agency your affiliate business and
so on and so on I know there’s a ton so I mean really I kind of want to invite
you if if you are struggling with scaling your Facebook Ads because of
time or conversion costs book a demo below will show you inside of AD show
and exactly how it’s going to work with your specific business like I said if
you’re running any Facebook Ads ad shows absolutely gonna crush it for
you so you know take 20 minutes jump on a call with either me or somebody on my
team and we’ll walk you through the exactly the full platform how it’s gonna
work for your business and how you’re absolutely gonna crush it so there
should be a big button below to do that now and you can book that and from here
I just want to like show off some some cool results some little case studies
the people who are crushing it and all that good stuff so with AD show we were
able to grow stores Shopify stores from a couple hundred dollars a day so this
is one store and you can see you got up to 24,000 dollars per day why because we
were able to find the perfect audience and the perfect copy that resonated
perfectly with them and then the perfect video to go with that because we test it
every single day new element new element new island every single day we got two
three percent better two three percent better over the course of 30 days you
see what happens right so absolutely crushing with the Shopify process and ad
show here’s Chris who’s super pumped he’s like day two of using that show I
created a ton of different look-alikes I create a hundred different ad says just
like that long story short he said I am blown away I have never seen an ROI like
this before so don’t you want to see an ROI that
you’ve never seen before right like that’s the whole goal here is to be able
to test so quickly that you absolutely crush it now a little example of mobile
apps if you’re running mobile apps like ad show helped us get over 25 million
downloads in the App Store published on a bunch of blogs
and you can see in the bottom right here I highlighted this because this is the
cost per mobile app install and we typically you know clients that come to
us and say hey will you run our mobile apps or can we use add chill they
typically see two to three times better results now the reason I highlighted
this below because that those screenshots 69 cents our iPad installs
and 44 cents our iPhone installs now if you’re in the industry you know iPad
installs are more expensive iPhone installs are a little less expensive but
the point here is this is in a niche where competitors are spending up to $10
upwards of $10 per install and we’re paying forty four cents sixty nine cents
why how because we find the perfect combination of the perfect audience the
perfect creative plus the perfect copy because every single day we’re launching
new ads with AD chill so make sure to book your demo below if you are you know
running Facebook ads and you want to absolutely crush it here’s Deon he he
jumped into the group – just the other day new ad show user and he said once
this app catches on people will be buying it like ice cream in the summer
mark my words on this I’m rarely wrong on apps take it from the laziest man in
econ and I know Deon absolutely crushes the shopify ecommerce game so it’s
pretty cool to hear that I hear that from him but uh you know take it from
him he’s using it now absolutely crushing you can book a call below and
yeah let’s get started now like I said it’s not just for EECOM or apps you know
this is some lead gen so if you have an agency or you know you trying to set up
consulting calls or coaching calls whatever it might be like I said had
show works wonders for all Facebook ads because it finds the perfect audience
perfect creative and the perfect copy combines them and you crush it right
that’s the element of any winning Facebook ad you can see this is one day
of calls that are set up all day long and this is what the calendars look like
every single day so if you need people to put calls or make appointments you
have to be using ad Joe for your Facebook ads so there still should be a
button below where you can book that free demo now let’s just check out some
more success you know the guys over Jonathan and Bridget over a way of
truths they said being a team of to time is always thin ad show solves a bunch of
problems we used to have Facebook ads it helps us create a ton of
interest and look like audiences that we would have never tested before and that
makes sense right then launches them in seconds which used to take us hours
we’ve been able to dramatically drop our CPC with these new audiences we also
love being able to create videos quickly inside of AD so instead of having to
create them manually the only thing I wish that I I had a drill during the
holiday season though the only thing I wish is that I had a chill during the
holiday season so cool I chose a must for anyone running Facebook at school
thanks to Jonathan and bridgett that’s nice a little comment there I know they
were absolutely crushing it with AD Joe and you know they’re right on so I’m
really excited to see all our clients just dominate during holiday season
because they’re gonna be able to find so many profitable ads now Robert also said
you know I’ll try not to read this whole thing but he said before I used to
create weight I used to spend way too much time creating ads before the video
creator has helped me from stealing the videos so if you have they’re stealing
videos you know you can use our video creator to launch ads really quickly and
he said they find even the interest inside of ads are extremely valuable as
well and then just some results from another client of ours is using ancho to
absolutely crush it so you can see people are absolutely dominating with ad
showed you can book a call below and you know we’ll stop here with Dean I could
go on for hours if you have any questions we’ll answer them in in the
demo call but he said until we started using a – we were having a problem we’re
having to use multiple apps plus a lot of manual work to manage ads and we’ve
run a lot of them now that we’ve gotten the hang of things took about an hour
we’ve cut what took hours down to about 15 minutes so that’s awesome
you know I’d chill is changing the way people run their businesses imagine
you’re spending a couple hours on Facebook Ads or maybe more and you can
cut that down you know – 15 minutes 10 minutes whatever you know there is a
little bit of a learning curve to add so of course it’s a really really in-depth
piece of software but Dean was able to learn it in one hour and the cool thing
is as we walk you through everything we have onboarding calls and like I said
we’re not a huge we’re not a huge company that you know we don’t really
listen to people we’re there for you that anytime you do have a question we
answer it you know whether it’s making a video or text whatever we’re there to
help you crush it so guys if you are struggling with scaling your ads because
of either time or conversion you can book a demo below we’re gonna
walk you through the entire back end of AD she’ll show you exactly how it looks
and all that good stuff you could have any questions you have we’ll answer them
for you and we’ll show you exactly how ad shows
gonna work for your specific business as I mentioned it doesn’t matter what type
of Facebook ad you’re running ecommerce people are crushing it drop shipping
people are crushing it mobile apps people are crushing it you know online
apps Shopify apps all that good stuff consulting coaching Legion agencies
affiliates if you’re running Facebook Ads you will crush it with AD show
please do let me know me or my team know inside of the during the call if you
have any questions we’ll answer them all for you I’m gonna hop off here because I
know this is getting a little long but thank you so much for sticking around to
this point and and learning a little bit about ad show I hope you can see the
value that it will bring to your business like I said multiple times
we’re here to help if you have any questions bring them to the call ask him
in the group and yeah I’ll talk to you soon
all right bye

1 Comment

  1. John From Adchill says:

    🔥 Scale Your FB & IG Ads ➡️ Free Adchill Demo – https://www.Adchill.io

    🔥 Join Free FB Ad Mastermind – https://www.facebook.com/groups/1912837845626049/

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