5 Tips To Using Digital Marketing In Your Business

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hey guys it’s michele bee with Remax
services and so special so I come in today I have the fabulous Veronica
Romney with losomo a digital marketing company here in beautiful boca raton
so buzz on over you’re gonna have a great time with all the tips that she
has about digital marketing and how you can use it in your business and don’t
forget to subscribe to my channel we have new videos up every week so hit
that little bell a little notification about think yeah hit it
okay guys buzz on over we’ll see you on the interview hey guys it’s michelle P
with Remax services and the hashtag stupid okay my limo life’s my PRI social
salsa sipping and with my my pal Veronica and today we’re going to be
doing a little chit chat about digital marketing and she got this company
called Lowe’s which I’m gonna have her explain the definition of access general
research and we’re going to be going through some reasons why you need
digital marketing how it works one of the stuff that you’re going to
need to get started and make em turn a sidekick maybe you’re a stage mom and
you want to do you some online marketing and a digital business or you can really
do it from anywhere else are taking naps or maybe you are transitioning I am a
millennial and a roasted Asian but I also have some layers my real estate
business so I’m adding things and I find this very interesting so if you like
what we’re talking about today don’t forget to subscribe like and share and
make sure you go to my social media channels on Facebook and Instagram and
all that jazz oh wow so welcome Maronna have a somos girl I
am a boat I know I grew up the book I was born your recent one satisfies do you my kids Kylie and Ali belts are
maybe Kylie she’s more in your age group I was reading your bio tell us
a little bit about yourself and this is what I call my five in the hive it’s
sometimes it’s more than five questions but it’s in five and you know I just
want our audience to know a little bit about you how you got started and then
we can kind of launch institute by retiring today Hey
yeah so I am afforded native but I’m also the oldest of Cuban immigrants my
parents 22 and when you kind of have to abandon everything betrayed greatly so
they’ve had the same company now it’s their trucks on the roads they’ve had
that company for 30 years what you like growing up working in their office I
always knew that I wanted to have my own business wondering exactly where life
would take me so I graduated in marketing I went to business school out
west at BYU and then from there life just kind of took over so I worked in a
company called ancestry.com that was did you really I did genealogy I yeah
that was my that was my world for like two and a half years and I was the 20
year old that was sending six million eight million emails like on a weekly
basis oh gosh Wow and then from there I switched over from working for a company
in marketing for one entity right juicy life I wanted two different agencies
back to back where I had clients like imax Marriott Dale Carnegie vitamin advisor
it was eclectic I had to get at fortune tellers I had locksmiths I had and I
worked in a software company based in Utah if you ever rent an apartment a
there’s a good chance that you probably paid your rent online and that
was through a company called entrada was what I were oh okay yeah so we are a
software provider for apartments and commercial real estate and but I was in
charge of their entire marketing suite product which is about 21 products or
different apartments and the association is wrong and then we had a baby and my
husband was like you know we should really just do this first oh yeah half
years ago 17 year old graduating from high school we did most of all was
actually an acronym for local social yeah a full service digital marketing
agency we helped the country every business vertically you can think
of websites SEO PPC social media basically anything digital your online I love that and I would imagine you know
it seems to me like vanilla really does wait last year and they’ve been wrong
about that that’s just I got robbed a sudden everyone was jumping into digital
marketing and they wanted to go down tools when it things we connected before
because of events here in Boca Raton and we have some mutual things then why not
I always been very interested in what you do right II do it
your mom’s you know your working mom I was always a work
and my audience from women and I think you have a different sheet on how we
want to manage our work life balance and I do believe you can have that that’s my
own opinion but I think what’s interesting is you are heard you’re
going to be having a online course which we’ll get to or webinar next yeah
awesome for the statement given must you are with your side hustle which I love
we just started who wants to start their own business and for the experience
proper perspectives here’s the deal real estate agent you can even for time it’s
hard to do part-time I started for a time as before but I have a skill set
already it was really just another product for me to wear had been
undressing her sell market but with for example hurricane coming and I looked at
real estate I thought you know I really need got these other things and I’m
working on a variety and the only thing that was marking online mark meaning
having layers to comment a real estate business because I missed my main
business but tell me it’s a little bit we have kind of had a few little
questions here so one of the things that I never that you do is you don’t want to
public speaking so talk a little bit about how you got into that and then
some of the major questions that people ask you is usually it right so yeah I
don’t have an online course mostly was like a service providers a week yeah and to your point I been very fortunate
that I’ve had opportunity one for me I’ve never spoke Facebook advertising a
wine cellar but that was I did that which is and then next month so I make
going to Boston Vegas so whether it’s local events at my local chamber right
at these big marketing conferences that people spend anywhere between 1500 I get
to speak and every time I do it regardless if I’m in front of experts or
I’m in front of you know just local business self or just people that are
really trying to write the questions seem to be the same so like the classes
and answers without like whatever the main pitfalls everybody so the class is
an inspiration from those conversations like yeah you know you know what was the
power of digital marketing why is online marketing so important I think
universally everybody it’s phenomenal and it can open it can do something for
you they may be 20 years grinding that you can do so for a lot of businesses as
their main source right three I’m not taking away from that a lot of companies
assert themselves and have had 20 year businesses because the power yeah it did
but we see that across multiple business we located or time of year and
seasonality there are certain limitations that we all come across that
impact that person-to-person word-of-mouth and what the beauty and
online marketing digital marketing is that that’s not the cake because your
roots goes beyond your neighborhood it goes beyond the limitations of your
personal interactions the same thing would like the online court is like I
don’t have the opportunity to speak to every single person face to face I reach
more people how can I help more people I decided to do I’m an open webinar that
anybody you can learn more so I have some people signed up Australia Canada
it doesn’t matter the Regis estate they think that goes to you as a real estate
agent or anybody expert themselves an expert in any type of domain yeah
it’s pretty real estate of you’re an expert in home remodeling if you’re an
expert in blogging whatever it is that you feel like you have a passion for and
expertise in digital marketing but you find that person regardless of where
they are and that’s the power that’s the beauty that’s what everybody elevates
over but can you do it the right way so that you can cut through the noise and
that’s all for it because to your point everybody seems to be doing it so how do
you make yourself original yeah and I think that with a lot of real estate as
far doing some different courses of offering pieces as lunch with
everybody’s lunch miss and I think for me personally content isn’t so much the
issue my stumbling block is okay I just want someone to watch this so here’s the
information here’s the course I am working on something because my
specialty area is for you with so many properties working with a stage working
with the standards and downsize are more divorce tricky I do do other with us so
they focus for me and where I learned how to really be what I call the riches
in the niches an area I know things that I’m passionate and
about that I enjoyed when I tell my clients but I also know
that there’s probably an opportunity for me to share my expertise with other
agents especially you know when you look at like a burnt-out agent and this is a
fascinating me because I know there are other people a really good idea and they
got the idea and then they’re like cool and I know what to do next
yeah so that’s actually one of the topics not harder yeah you should never
know what because I think like never want to void your company of personality
and that’s really important people buy from people and so you see
humanizing themselves a lot more commercials you know flow she is the
face float yeah I agree we’re starting to see the humanization
it’s cold people like to buy from brands so there there is a tipping point where
you delegate all of your efforts online you lose lose accusation so the class is
going to go into that what what can you get to work faster and and a smarter and
one person it’s you know one one example of that is that there’s nobody in your
company that can probably do live streaming other than right here you’re
doing Facebook Y or Instagram live or periscope doesn’t really matter if
you’re the brand if you’re Ellen DeGeneres right yeah you know Ellen does
nothing else literally nothing else it for business as you do I in front of a
camera so and on some of those tips like everybody
else in the showcasing with higher components that I know come into a
digital marketing role because YouTube is the search engine now understand an
understand SEO it I mean it’s crazy
like how important it it’s in all aspects I think people think of us you
know is like well I want to get on the first page of Google you can you can SEO
you can optimize anything online so do you want to jump to my profile so you
can be seen more do you want they all have algorithms they all yeah
for that so SEO it goes beyond Google it’s universal all you know online
portals of any time if you have a sheet is say to not to put me on the spot platforms you really love been for me
I’m fighting for my wheelhouse and how I can purpose things but for our
audience what do you think are two of the most important places people need
two or three they’re all so different if any of your critical yeah we’ll say that
the area is dead okay the area that I think is
underutilized that is the power more consistent reviews yeah more descriptive
reviews late for responding to people that have left you review yeah hitting
that review development it is huge because once we have those testimonials
whether they’re in video format or before I can leverage them
everywhere I can put them on your website I can put them in Facebook ad
cause I can everywhere I think that’s the one thing that my clients and it is
disappointing to see how little reviews it especially when they’re like a twenty
year old or thirty people company it’s shocking sometimes right and then the
second thing I would say is the hottest product or the hottest especially most
when it gets requested a lot yeah yeah social media advertising not even
posting socially thank you can enter yeah those are by far by the hottest
service that we render but we also get requested it is there usually from
people that have tried Google ads they Google ads be so much more
expensive than it used to be right what’s another solution what’s something
that’s more affordable so paying fifteen to twenty five dollars a click on Google
and you’re paying a dollar forty three a dollar seventy two on Facebook it’s no
contest right exactly and it’s it’s really
brilliant that you mentioned that I was at a mastermind of park city ironic in
October and this one twenty five real estate
so I absolutely and then say whatever things book and this is like my poor
goat group now they’re really fun and techie and we release a therapist I
survived sort of come house and went through how to set up your Google for
business page oh yeah yeah reviews on that make sure that you are responding
to the one area that I’m very strong with which I don’t even want to mention
that but I’m kind of happy it’s on Zillow I have I should have about 45
testimonials yeah go up into it and I laid the groundwork with my clients
ahead of time that you know at the end of the closing would you mind
I don’t know what five-star and if you even if they need help with middle data
and I think that’s also an issue is that sometimes when you have a customer
they’re not creative so I don’t wanna write this but I think you’re right and
then you can take that and put it into a Facebook ad and right yeah so we need to
talk concept of social proof so my mother can recommend a restaurant I go
you couldn’t see but it has to start I’m not going right that’s that’s what’s
crazy is that we will yeah Oh’s the personal word amount is really powerful
but in some cases digital or an amount is either you know it’s longer it’s not
the stronger indication of you know service so and that’s the tradition if I
have if I have her use my it’s like well oh yeah they go all over the place
because I want people to see that you are popular which means you across the
ball you know popularity go handed especially yeah they think reviews we
leverage them like crazy and and you’ll be surprised
you know there’s power and members I rather
and a 45-minute wait restaurant because it’s good versus two minute wave and the
restaurants like again real estate agents in particular matters really good
experience and they’re not getting a testimonial armed with some people and
away would you mind puttin two and tickled
pink by the way because he’s shipping it was amazing summer and okay this is
great but what do I do with these and now has leveraged them and then a
website with hashtag so book that which is our local communities we do
restaurants and I always say I’m never giving anybody about you that’s just not
my style it would really like something and maybe
we’ll paint the search in it is doing reviews for the restaurants because well
we’re doing them in our videos and we do them you know what post but we’re not
going on Yelp and stuff and I think I guess I should be doing that right oh we
lost your audio a little bit oh no kind of okay maybe let’s say and I know yeah
a little bit restaurant situations so anybody right if say someone is on a
budget they know they need your services yeah sometimes we’ll start off solar but
if you grow and you grow with them sometimes you’re fine it’s like I have a
very man listening right now but I also get smaller listings and he and my
others in the same pot and I live to see like the relationships and where it’s
not so if someone is small earning have a limited budget what would you suggest
how can they start out looking YouTube for them and and
a future of marketing going and I want to talk to you a little bit Facebook ad scenario that right now is on Facebook right now for their income okay shape
this out so going back to like against the budget question this is actually one
of my pitfalls so beautiful sneak preview but one of my pitfalls is with
champagne division beer budget everybody wants every I’m out but you
have to be super realistic the what you can afford and what makes sense for your
level of growth right you know a lot of claims might not be able to thousand
dollars services right it’s closer to like 500 it just depends
now you go to something I phone 40 bucks what’s wrong with it
iPhone so just you know be very cautious right that if the price seems too low
and too good to be true 20 promises it’s probably cuz you’re
outsourcing it and that continues yeah your due diligence to be research you
know typical price for services now is definitely around right right
and I think that has to come to a question we need more people to see us
or the right are we doing all these services and getting full money and
getting Facebook money and giving it a price
it’s like that’s three different people you’re getting more people
to see you right are we doing that is that what’s most important because
you’ve really harnessed in your internal extreme company or its reduct knew that
you already have traction you already have traffic are you really converting
it as well as you could be because sometimes we go from three percent
conversion of what we’re already generating already then you have revenue
because all that you’ve done is looked at yourself looked at your own internal
right could I do more with what I already have that could generate income
to then start talking to new people that don’t does that make sense yeah it makes
really good sense because I always say I think it’s great that we enjoy social
media however if you’re in business what’s your return and there’s a long
game short game right I do a lot of facebook
lives and that’s great because if it puts me up front of people how they talk
about things I think people are interested in them good I and I upload
that to you to know how to use YouTube which are higher
and I as soon as I started understanding how to tag them and write questions like
how to do this or five tips on this and how to do them now all of a sudden my
knees are taking off we’re seeing it and I’m getting the subscribers so my return
on that probably going to be way better then facebook live…creating layers
which again this is perfect because I talked about this again in the
class yeah there’s no one-trick pony it’s as a marketer it’s how you layer
your techniques because the average person will the brand or person probably
five to seven times before they actually will do business with you how are you
controlling that narrative and what are you controlling all of those touch
points right and then are you leveraging one piece of content once or are you
leveraging four I think again that’s all marketing play that’s all the strategy
and the sides ready for getting you know the results that you want and that can
obviously generate revenue yeah exactly and I do believe that as we move forward
we’re going to see more companies doing more layering and you’re right it’s a
personal connection and engagement is important I know that people get really
frustrated what would you say is the main frustration that you see now and so
forth versus small business entrepreneurs together to
have a good team behind them yeah I see frustrations all over the spectrum
that I think here’s the problem and I and I and I understand this about my own
industry in my own that there is no Wharton School of Business or universal
course or certification that says Veronica Romney is an SEO expert all
right it doesn’t so you have people that literally tomorrow from their basement
will create a branded website all the stock images of fake people pretend to
be something that they commit to be right so what happens is you know people
were like I wanted to all my marketing and they start working with online
marketing professionals and they hear where their money went they thought it
wasn’t you know they didn’t really sign your contract their website
so there’s some frustrations that when they’ve tried to do this and it hasn’t
gone well because not a lot of you know control over yeah yeah another frustration that I see a lot is that expectations are not set
correctly so a lot of Facebook ads will promise
you know if you just knew that your monthly yeah right like that pit yeah I
think tell you and everything will go away and you hear that doesn’t exist
it’s not real world being successful it’s hard work and it’s for me working
smarter and not harder darling you have to like yeah the wall
and let’s work smarter I think the number one regret that I had in the
first three years of my business is not asking for help it’s trying to be all
things yeah I’ll do that I’ll do that I’ll see my money I’ll just honest take
care of it I’ll do that I’ll do that yeah
your growth it stuns the rain which you can’t find that success right it’s a
couple Universal honor visits growth you know frustrations that I see all the
time you know I think you know I just talked about this very much in my area a
lot of like 15,000 Rogers who do you talk to you both ideas off up because
you’re all competing for the same kind of client a lot of time so what I
finally started doing with masterminding outside my area one over milk a day
because and it turned out we were all hired to the same struggles you know
that it’s easy work and it’s really not but it’s very cool conversation well I
think there’s power in numbers there’s a reason that programs like a Jenny Craig
would do so well because they harness the power of the community yeah we’re
more powerful when you’re amongst others that you can see and the life of an
entrepreneur and it is you come home to your spouse and they don’t really know
why what you’re talking about or you go out with your you know your girlfriend’s
when you got to dinner with some friends like at work today and I QuickBooks and
you know what to do here they don’t they really don’t know what you’re talking
about yeah pretty nerds or get in a community
it’s entrepreneurs and feed off each other and how it because I read it last
year and my shout out start to like my friend Jason Frazier had Pinky Knows Naples
over Naples and Chelsea Peiz and Dustin Brohm and Sonia my chica from Chicago
spurt a lot of people thank God I had this group because timing was there
really and I know that but put me in front of some really great people
including a local summer bloggers like Michelle Olson Rogers Modern Boca Mom, So Flo Moms on the Go, Thrive in Midlife Heather Serody
like a month ago like you just keep Christina Nicholson PR put me in oh my friend Jen Luana yeah she’s amazing
here for work on it but I thought it was How do I do this stuff? background in marketing like in reason
advertising I work for two Fortune 500 companies
I sold major products like lists Listerine, lubriderm, benadryl, zantac , shick razors like actually have the background so how
do i monetize that I have what should I and how do you get media those questions and I sorta wanna ask me
because people think you should know and I think what you’re saying yeah well I
think some people will help you some people as like finite there’s only
certain now so like if I give you my success that it happens to me that’s a
lie where you know other people were like successive is universe word success
doesn’t take like my success we can in lobsters you know they hold each other
up and I look at oh how can we collaborate like I do I know nobody can
do this little ego to video like on the fly that’s but not in everyone’s wheelhouse competing anyways you know we have
different demographics and things that we you know deal with in in certain
worlds and the real estate world is all about fair housing which you know have
to be very very you know on top you know you just can’t let just by face but also
just that’s like the lawsuit on that which doesn’t surprise me but it
surprises me that took them so on to take her out that there were people
probably going down and excluding certain categories and just can’t do
that but with that being said I I think you’re absolutely hit the nail on the
head us asking for home sooner than later
if someone says how yeah maybe a nice way to ask for the way I made a couple
calls yesterday just say about person I get people wanting it to keep my brain
all the time so I really respect your time and if you don’t want to I get that
but if you don’t mind I’ve got like three more questions and a nominees on
record director for clients you you know that’s
kind of I think II tell everybody blender classes even though this is
going to be a recurring forever this is coming up next week which is the first
feature pay for all and and it’s all online and we’ll get the links everybody
will put it below so if you want to sign up you can do that and so if you just
like you just know okay right champagne vision why why not this might be the
first one it’s more Universal but I’m putting in by Damon class either once a
month or once a quarter and we’ll pick different topics and the topics will be
Oh money a lot and we should do I think Oh perfect laughs 400 the type are my first job
besides my parents company was working at the Jamba juice by University
when I was 15 at John Meyer was dating Mandy Moore and they came in you know I don’t know how long I was you know has
a story I think Joan Jett my last question word of the year for the new year
do you know a particular word or or maybe three or year if I wanted to take
point with some of the things that I’ve been working on I don’t know there’s a
whole quotes that I love in my life but the ones I think for me it’s 2018 and I
work 80 hours myself so I don’t have to work forty hours for someone else no
that’s kind of my power right now and like I don’t know it’s just like an
attitude that I’m just fantastic know actually I’m not the reason it I
don’t wanna member sitting the meat bitrate early I love it I love these
little guys not all these businesses that I’m starting to grow in addition
are you know I’m happy yeah but I don’t work a lot of buyers and that’s typically
why real estate agents are so busy on weekends
cuz they’re running around buyers I did that and my business model and 90% listings and 10% buyers that’s my business
reason because I want to my family was line they didn’t care if you work one
day we know they were just happy if you went over what your goals or a high
places or you know someone’s a major product and brand you can cure back
then and then computers started really taking over in your and that’s
when I left pharmaceuticals I said I’m out I am computer it’s like you’re not
track and you’re done yeah yeah so got to be a girl boss hashtag girlboss agent thank you Veronica for being with us today
and subscribe to my channel I upload new videos every week I can tell you one day
look immediately a lot and subscribe and share and check for us I know what
getting your website is it convinced losomoinc.com if you want to register for the classlink in description guys don’t even have such a huge
opportunity for anybody to her knowledge her experience her comments and image of
it because you’re going to learn a ton I went to that one thing that you did at
the chamber it was remarkable thanks for tuning
in sipsocialsell.com & soooboca.com

1 COMMENT

  1. Hey Michele new sub here. Great video and amazing channel. Love from South Africa. Do feel free to check my channel out.

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