AdMob Mediation Groups Simplify Mediation – AdMob Quick Tip #2

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[MUSIC PLAYING] [DOOR OPENING] ANDREW BROGDON: A mediated
ad unit can request ads from not just AdMob but
a list of ad networks, and it used to be that each
ad unit had its own list. That meant that if you had 100
ad units across a dozen apps, you also had 100
mediation stacks, which is difficult to maintain. But with the rollout
of the new AdMob interface comes
Mediation Groups. Instead of configuring a
similar list over and over for a bunch of ad units,
you can do it just once and have multiple ad
units reference it. In addition, there’s now
support for multiple line items for a single network. So if you’re mediating a network
that supports price floors, you can target them several
times with different values and have a chance to get
the most valuable ad. So that’s Mediation Groups. And if you’ve updated to the
new AdMob user interface, you can start using
them right now.

10 COMMENTS

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  3. "In addition, there's now support for multiple line items for a single network": that's great, but how can we setup this? I can't find a way to do this on AdMob dashboard.

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