How to Avoid Spam Filters & Improve Email Deliverability

How to Avoid Spam Filters & Improve Email Deliverability


Hey guys, Guillaume here, CEO and Co-Founder of lemlist today we’re gonna talk about email deliverability so first of all what is deliverability? deliverability is actually the ability of your email to get to the person you’re reaching out to … their inbox most of time, whenever people are sending mass mails they can be indentified as spams so whenever they trigger the spam filter your prospect or the person you’re reaching out to will actually never see your emails in order to have a really high deliverability there are a few things you can do first of all, on a more technical side you need to set up the SPF and the DKIM those two factors will allow you, kind of to indentify your domain you can see it like a an ID … an indentity card basically with that your domain would be verified and all the anti-filters would not get triggered so easily the second thing is to personalize your messages personalizing your message when you’re doing outreach is really essential it’s not only adding the tagororbut go more in-depth in personalization why do that? first, because you’ll get a higher reply rate and because each message would be different and hence, in general, would not trigger the spam filters and finally use a tool that allow you to send email one after the other and not all at the same time we see a lot of content out there that’s really BS, let’s say it because they will tell you that you need to send your emails at 7am on Tuesday to get the highest reply rate possible that’s actually NOT TRUE at lemlist, we’ve actually sent out with our users more than one million emails and what we’ve realized is that what gets best deliverability possible it’s when the emails are sent and spread out throughout the day by doing so ISPs … Internet Service Providers can see that emails have been sent one after the other and it looks like it’s being sent by a human so overall being human, being personalized and sending emails one after the other and not as a blast will help you get a high deliverability and get more replies higher open rates and hopefully more clients

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