How to Set Up a geo-fencing Facebook Ad Groups

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Hey guys, Patrick from Art Storefronts here
and we’re about to get into a step-by-step tutorial on how to do geo-fencing in Facebook.
Specifically using Facebook’s Power Editor. Now before I jump into it, there’s a lot of
detailed steps in this, so if for some reason the YouTube player that you’re looking at didn’t
default to high res on the video, you might want to change it to high resolution so that
you can see everything in good detail. But let’s start off – so I’m logged into the
Facebook Power Editor. And if you’ve read the blog post, we’re talking about – Susan
was at an event that was at a trade show party. The night before the tradeshow in a hotel
ballroom, right? She was singing in a band, which is kind of cool, but signing copies
of her book, too. So we wanted to draw a fence around that individual
party in an individual hotel, and show ads specifically to those people. So here’s how we went about and did it. And
I’m just going to start right from the top. I went to “Create a Campaign,” I called it
“Page Post Engagements,” – I’m not going to worry about spelling – I did “Buying Type:
Auction” and I did “Objective: Page Post Engagement.” Now, we can get into the weeds about which
one was the best decision in this case, but because I wasn’t driving them to a website,
what I really wanted to do with these people is to come visit her and be aware of what
she was doing there. I did “Page Post Engagement,” right? So let’s
go ahead and create that, and you can see – there it is, boom, done – I’ve got this
new campaign. So, next, let’s drill into Ad Sets. So I’m
going to click over there, I’m going to click “Create Ad Set,” and here’s where we get into
the geo-targeting. So I called this one “Music Night,” I think,
when I set it up originally. And I went ahead and did “Create.” So I click on “Create.”
The budget…I think we set $50 a day when we did the original one. Then you scroll down here to “Audience,” and
you click “Edit Audience.” So here’s where the magic happens. I have the exact address
of the hotel in this other – off monitor – so you just paste it in here. It says choose
one, I do “Address.” “Add locations.” Boom, so there you can see. So what it’s done by default is it’s added
the address to the hotel, which is CNN Center Atlanta, Georgia, and by default it gives
you ten miles. So you have to go in here and change this to one mile or, you know, depending
on how you want to do this, how granular you want to get, right? In my instance I wanted to do one mile, I
really wanted to get as close as possible to that ball room. And obviously, because
this is a dense population area, there was gonna be some spill over into the other zones. So, it’s one mile is as granular as you can
get. We can get into these other parameters that you can layer on top to get more laser
focused, but for now, and especially the first time that we were testing I did just the one
mile. For instance, “Detail Targeting,” you can
add include people who like one of the few things, like her book was about flowers, right?
So I could have added people that like just flowers and were in that area. So the audience before inside this one mile
radius of downtown Atlanta, this hotel, was 33,000 people, right? If I experiment and I go in and I add people
that are inside this one mile that actually like flowers as well, it takes the audience
all the way down to 20. So in Susan’s instance, we just left it at
the one mile, left it at the 33,000 people and went ahead and clicked “Save,” right? So that was it. I turned off Instagram here,
too, by the way. You see “Placement”? I turned off Instagram, “Post Engagement” “Automatic”
“Delivery Type: Standard.” Scroll through this quickly so you can see
what we did, I don’t want to get too into the weeds with it. And called the Ad Set “Music Night,” right?
So there it was, there was our Ad Set. After we’ve created our Ad Set, I went all the way
down to the granular level and created the Ads. And I’ve got posts here on the blog already
that show you how you can create the Ads, so you can reference those if you need to,
let’s just keep this one to the geo-fencing. So in this instance, to reiterate, we created
a Campaign, and then we created the Ad Set that was the geo-fencing, and then that’s
what we were going to place the Ads with. So, once you get done with all of that – I’m
not going to do it this time since it’s just kind of on a dummy account – you’d click
“Upload Changes” here, right? And then it would send it all up and Facebook would do
its thing and give you its approval and everything else. So that’s how easy it is to do in Facebook.
It’s something you can set up really, really quickly. And the combination of what kind
of distance you wanted to do vs. adding secondary parameters to wind it down even more, I think
it’s just really a powerful, powerful thing. So, let’s get back to the post.

6 COMMENTS

  1. Geofencing through Facebook can be a good option. But if you are considering geofencing down to the contours of buildings and your comeptitors, here is another solution. Good article: https://www.propellant.media/what-is-geofencing-advertising

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