Anybody who travels, and you’re in market, and you have time to do something, you’re always checking your phone – what restaurant am I going to to go to, hey I have an open afternoon, what’s there to do in the local area. And I think being able to get that sequential storytelling in front of people, when they’re in market, is incredibly valuable. I look at Google, sort of, as a door in the house. It’s not so much that you’re standing around admiring the door, it’s I need to open the door to get in and see what’s there. I look at that travel planning process as the same way. I would say the mass majority of that is starting with a search component. We’re able to pick up those signals in a pretty early stage, and get in front of that person right away.