Marketer Michael Chase talks integration: A digital pure-play misses some customers


I’m Michael Chase and I am the Chief Marketing
Officer for St. Joseph Communications. If you were to say, “I’m just going to
be a digital pure play,” you’re going to miss people. You’re going to miss them
in the places where they actually want to read your stuff.
When you actually look at how digital and physical work together, it’s a catalyst.
It creates dynamic resonance in the marketplace. When you really look at an omnichannel marketing
campaign and if you combine everything… Boom! It’s like lightning in a bottle.
For me the most exciting thing is this new intersection of what I call the Gutenberg
press coming together with the internet. It’s amazing the knowledge transfer and the place
we’re in in the world right now.


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