Marketing for Artists 101 – Growing a Following on Instagram, Soundcloud, Spotify and YouTube


What does artist marketing look like right now in 2018 like you know how many people that just can’t market for s**t so I hope you guys can get some value out of this and I can teach you a little bit of what I know Alright guys, this is the Jade insider today We’re making some coffee all you need to make bulletproof coffee ‘kay better than regular coffee gives you energy without being jittery so for everyone who’s on this like entrepreneurial journey Or you’re doing like a lot of long focus work, this is really yummy and really good So all you need is some milk I use half-and-half organic, but you can use plant-based milk And you need some of this. This is the brain octane oil says “rocket fuel for the brain and the body” but for me It’s just more like (HELP) then, you need some beans I use this (bleep) but you can also use the actual bulletproof brand. yeah my mom really likes this but she’s Been drinking this for a while, but I think it tastes like s**t yeah, I’m really picky so I like through them It’s by Stumptown. Okay, two handfuls of beans I’m gonna grind it up and I forgot if I told you guys my day, but it’s been pretty great So I had a phone call and I’ve been really just invested in this like music industry thing So I thought I’d share it with you guys some value I found and drink some coffee one of my family’s client I’m using four ice cubes guys if you make this recipe at home, please tag me I want to see. So try one teaspoon at a time too much of this can upset your stomach. What!? (HELP) Guys don’t let coffee ruin your teeth so the oil lays on top if you can see that oh my god it’s like everywhere And then your’re gonna take the half and a half, and I add it to the Top (sung) Oh there’s a seal, okay then you add the milk on top I usually add it to the rest of the drink. Noooooooo We’re gonna try it. Oh, this is so good okay, mmm ten out of ten Love it! I’m a chef!! Yeah, I really do like this uh Brain octane stuff so my hands are oily, but I think we should talk about artist marketing now mm-hmm tastes so good It’s so good. It looks like this. I wanted to talk about just this common question I got so First of all you guys are super super sweet all the comments I get are is so nice and you guys are actually super engaging So like thank you for watching SONG PLAYS (Shout Out to the comment winner) Comment on this post to be featured in the next episoooode) SONG ENDS I really appreciate you guys so if you haven’t already make sure you like this video because I just made a mess for you guys um and subscribe to this channel for more I post every single day!, so let’s just get into the first thing the question. I got was like “I was wondering What do you think about influencer marketing especially for musicians??” The artists are in a huge place right now? There’s a huge just like opportunity there And I really do believe this is like one of my main next focus is like I’m already managing a few Artists marketing strategies, so I guess this is just an industry I wanna dive into so good question I’ve took a few courses and one of them is from a music management company in Netherlands and one of the CEOs was like basically create a fan funnel. Fan funnel is just a cone and there’s four levels to it so the top of the stage is the awareness third stage is the Follower then you have fans, and then you have superfans so all of this funnel like thing I’m going to say works for marketing but especially for musicians that when you’re trying to create a fan base, so The superfans are people that buy every single thing you put out that buy your Mixtape that buy your concert ticket that buy your merch most of them They’re like two percent of your entire following don’t be unrealistic It’s going to be hard to convert everyone, but what I’ve learned is if you keep that mentality And you spread your content over multiple platforms. You can create a really engaged super fan community Um so if say SoundCloud artists, okay one of the questions It was like “is using a bigger channel a good way to get fans??” So I think getting like okay for example getting SoundCloud repost it or like SoundCloud reposts And like other channels featuring your work is a great way for the awarness level But there’s no way in heck are you gonna convert all those to people that listen to your your actual music okay There’s gonna be a lot of work that on your end to get those people to the end of the funnel you want to get Super fans, but just be realistic with yourself. I think get a on the awareness level, okay Get it on soundcloud repost it or get it on YouTube whatever Awareness level works for you, but you know maybe communicate with a big like mass distributing company but that awareness level needs to also be followed up with the Followers so make people subscribe to your YouTube or Instagram K Get them engaged, and then your fans. Maybe get them into your new mailing list or your exclusive For my example, I’m developing apps for personal brands Maybe get them into your circle And then finally you know your superfans need to be like people that are like always in the whole 360 realm, and you Have to be creative with it, so I’d say that’s my position on in regards to like COFFEE BREAK That’s good so in regards to influencer marketing Make sure you have a small fan base, but make sure you think about a super fan base I think getting reposted is just only the top of the funnel you still need to do a lot of work You still might want to place more ads you want to do more collaborations? You might want to post daily content to get your followers going it takes time guys. There’s no way just by getting reposted You’re growing a fanbase um one of my friends who’s a it’s like killing it with clown cloud Alijah with like 16 million streams Right so like he puts in a lot of emphasis on posting a lot of work and one of them will gain momentum And you still have to follow up that work with really good content after because you don’t want to be all one-hit wonder Okay, what ever happened to Carly J Repsen? You know that song like call me Maybe was a freaking lit song, and now she’s just like not here, so thinking about time always distribute your content over You know long term time instead of short term and that will make sure you’re in the game for a long time instead of having a one-hit-wonder career as a musician COFFEE BREAK #2 I really need to get ready so um I hope you enjoyed straight insider coffee edition And I hope you guys also make this it’s really really yummy and really good for you hmm Hold up, if you could do me a huge Favor give this video a like and hit that subscribe button Turn all my posted on vacations now. That would mean the wooorld to me and I’d really appreciate it


  1. Do you have advice for painters? I love to make art, but I've been trying to get a following for about three years and I only have 480 instagram followers, I get pretty nervous about it because I want to dedicate myself to art and make a living and stuff, and having a following would be so helpful but it's so hard!

  2. Hey Jade! Would love to hear your advice on how to stand out in the more saturated markets on Instagram like photography, fashion blogging etc… (shameless plug, feel free to check my photography Instagram @Grahamcmanning 😉) Loving your recent content btw, super informative 🙌🏻

  3. Jade, what do you think can help visual artists market themselves/gain a following? Aside from persistent work and frequent posting/engagement?

  4. Gary vee method man! give value first. for musicians, hit up creators and offer to make some music for their channel anything you can afford to give away for free to get a feature spot.

  5. Ho this is great! Could you do a version for photographers? I've been doing time for print shoots with models, and I earn a bit with clients, but I'd like to grow my insta (I'm 1k) so that my work is seen by brands, and so that i get more clients too 🙂

  6. Good freaking mornin here from LA. I think you are "NOT" becoming a one hit wonder girl! It just keeps getting better and better. The video was very informative even though someone in the comments (not sayin any names) said that you read it through Google LOL…well sometimes people would rather see a video than go though Google search and read. Any who, thanks for this video and that coffee looked sooo good!

    Have an amazing day!

  7. I've been watching other vids learning about IG, and I am a music artist. Now you made a video on MUSIC MARKETING, AMAZING. Thank you!

  8. Been following ya since the JR Alli interview (my favorite film maker as of now). Really love your content, glad I'm getting the advice before you blow up and start making nibbas pay for this advision.

  9. I know what record label out of the Netherlands you're talking about. Their founder wrote The SoundCloud Bible. It's Budi Voogt and Heroic I think.

  10. What other content can I post if I do a ton of ACOUSTIC COVER videos? How can I grow in this way and still be able to showcase my personality and talk to my audience?

  11. im an aspiring musician! anyone interested in collaborating or maybe even starting a group? my instagram & soundcloud is bethanyklaire. dm me!

  12. I liked your tips, but may I recommend being more to the point? You spent like half the video talking about coffee. That's not what we clicked on. It will drive away veiwers, and I know, because I almost clicked off. Keep it up though! I like what you are doing!

  13. You are amazing, if thats due to your parental upbringing kudos to your parents… you are currently my favorite youtuber i didnt even know that was a thing until i came in contact with your vids yesterday,, keep up the good- no scratch that – the great work and thanks for the tips…
    Also we are the future of music we are hear to change the world one song at a time so make sure you ppl press play with us and bless your ears dont forget to subscrizzibe !! 1Lov3

  14. If anyone is serious about their music, HMU on ig to join a dm group.
    We spam eachother ig post and do repost for repost.

    Must have 500-1000 followers on SoundCloud

  15. Ugh. So talking about coffee..ugh you’re super cute and funny. But ugh why do people ramble on about shit and don’t stay on topic ouch


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