Social Media Marketing Audit For Instagram growth

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In this video I’m going to be talking about
one thing you must be doing in order to create growth on your social media page. You have to learn to analyze your page and
see what’s working, and what’s not working, and do more of that. So I’m going to teach you how to audit your
social media account in just 5 easy steps. Oh and make sure to stay tuned to the end
of this video because at the end I will give you a link to where you can find my Instagram
audit checklist and you can download it for free. So stay tuned. If you’re new to my channel, my name Is
Dr. Yazdan and I’m a cosmetic dentist in Newport Beach, Ca. I’ve grown an Instagram page to over 100K
followers and a Facebook page of over 75K followers and have used social media to build
my business, and for the past few years I’ve been helping other healthcare professionals
do the same. And now it’s your turn. So make sure to hit that subscribe button
so I can teach you everything I know! Okay so let’s dive in. If you’re anything like me, throughout the
year, you try a lot of different strategies on social media so that you can see what’s
working. This means that you probably have a variety
of different kinds of posts and images on your feed; Some of them may be working for
you while others not doing so well. In this video, I specifically cover Instagram,
but you can apply this to other platforms as well! From time to time it’s important to audit
your Instagram feed. See what’s working, what’s not working,
and then do more of what is working! So let’s talk about how to properly audit
your Instagram feed so you can make your social media marketing efforts more effective.. There are so many ways to go about auditing
your feed but I want to keep things really simple for you. So I’m going to teach you how to do this
in just 5 steps. Step 1: Get clear on your new strategy
Before you can audit your old posts and strategy, you have to be clear on what your new strategy
is. You have to know where you’re headed before
you can figure out which of your old pieces of content don’t fit that new direction. So, take some time to sit down and write out
what your new strategy is. What do you want to be focusing on more? What type of content do you want to be showing
your audience? Are you focusing on photos still, or will
you be focusing more on videos? And, even if you’re keeping a lot of the
same things you’re currently doing, write out how you can improve those this year to
grow even more. Step 2: Get clear on what your new feed will
look like Now that you know your new strategy, it’s
time to get clear on what your new feed will look like. You need to have a visual representation of
ideally what your business feed will look like on Instagram. There’s no need in trying to create your
new strategy blindly. So, if you’re stuck and can’t figure it
out, go to some of your favorite Instagram accounts, screenshot posts that you like,
and then build a feed that would fit with your new direction. Keep in mind though, this isn’t just about
the visuals. Remember that images are only a portion of
what you need to focus on, the content matters SO MUCH. Step 3: Analyze and review your analytics
The next step is going to be to analyze and review your analytics. You want to take a look through your Instagram
analytics and see which posts performed the best for you, what times work best, what days
work best, etc. and build your posting strategy off of this. If you don’t have an Instagram business
account, you can use an app like planoly to help you. I have a video on planoly and I will link
to my planoly video in the description below. Again, there’s so much data available to
you that it makes no sense to go about building your new plan and conducting your audit blindly. Actually do the work so that you can see results! See what photos, videos, and what content
got the most engagement, the most likes, the most amount of saves and create more of THAT. Step 4: Remove the posts that don’t fit
anymore Now that you’ve reviewed everything and
have data to go on, it’s time to start removing the posts and content that don’t fit with
your new direction. On Instagram, there’s a feature to archive
posts that you don’t want to show on your feed anymore. I recommend that you do this instead of just
deleting so that you don’t lose any of that great data that is available to you. Plus, you never know when you will want to
repurpose/update one of those pieces of content! Step 5: Update the posts that remain
The final step in this Instagram audit is to update the posts that you’re keeping. I think that it’s a great idea to update
and audit your content on existing posts as you would any other important piece of content. Most times when someone finds you, they’re
going to binge and go through your content and you want to make sure that it’s all
up to date and ready for them to see exactly what you do and who you are meant to help. So go through your content, and update some
of the posts that need updating! So there you have it, a simple 5 step plan
to audit your Instagram feed. Don’t try to knock all of these out in one
day if you don’t have the time. Just take some time to go through the process
and get your Instagram feed up to par as you go. You can see how simple this is and that it
doesn’t require a lot of time. I can’t wait to see what results you come
up with and the new direction that you decide to go. Make sure to let me know in the comments below
this video And now since you’ve stuck around to the
end, I want you to click on the link in the description of this video, and download and
Instagram audit checklist that will walk through step-by-step to get your Instagram feed ready
for the new year. It’s free to download, and it’s really
easy to use! So make sure to do so! Also, I’d love if you would like this video
and share it with a fellow healthcare professional. If you have any questions please let me know
by using the comment section below. I’m always happy to help. So download that checklist, get to work, and
I will see you in the next video!

4 COMMENTS

  1. Summary – thanks Desiree

    00:18 – learn to analyse your page
    02:12 | #1: Get clear on your new strategy. Whats your topic.
    02:53 | #2: Get clear on your new feed. Content matters the most.
    03:51 | #3: Analyse your analytics. What time and posts work best.
    05:09 | #4: Remove posts that no longer fit to your topic. (Archive, not deleting)
    05:53 | #5: Update the posts that you‘re kerping.

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