Every generation is different. Different tastes. Different styles. Different interests. So how should you as a brand interact with them on social media? It starts with understanding what they want. 2 in 5 Millennials are looking to be entertained
by you And Generation X? Well, 58% of them just want your deals and promos. 60% of Baby Boomers want the same; but
it’s a fine line. If they even thinks it’s spam 1 in 3 will walk away. But regardless of style, tastes or interests,
all generations respond well to a good experience on social and 71% of them are more likely
to buy your products as a result. Learn how your brand can harness the data. Check out the Sprout Index.