Top tips for digital marketing in Sweden | Need-to-know


The Swedish market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. But in order to succeed in Sweden, you must adapt your digital marketing campaign to the country’s unique culture and online landscape. Here are our three top tips for digital marketing in Sweden. Firstly, be aware of the country’s lagom culture. Lagom is central to Swedish culture and roughly translates to “in balance” or “not too little, not too much”. Excessive or grand behaviour is seen as distasteful and unappealing, and culturally people are less inclined towards self-interest. Bear this in mind when adapting your messaging to the Swedish market. Make sure you aren’t portraying your company as too boastful or grandiose, as this attitude might alienate your audience. Secondly, be aware that Amazon and eBay don’t operate in Sweden. Instead, local marketplaces such as Blocket, Tradera and Prisjakt dominate the e-commerce market. If you want to sell your products in Sweden, make sure you post your items on these local sites and not Amazon and eBay! And finally, consider advertising on Spotify. Spotify is Sweden’s very own music streaming invention and it’s hugely popular in its home market. 7 out of 10 Swedes listen to music on Spotify, with 4 in 10 doing so every single day. Considering these numbers, you can see why it would be well worth using targeted audio ads on Spotify to reach your Swedish audience. Do you have any other tips for digital marketing in Sweden? Let us know in the comments below! And remember, we have an in-depth guide about this topic on our training platform. Check it out using the link in the description.


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