Do you know which automated email gets an
average click-through rate of almost 27%? It’s the welcome email – or the first email
sent after someone signs up to your list. Not only is it great for driving traffic back
to your site – but it’s also useful for building up your deliverability and staying
clear of the spam folder! Think of welcome emails as a one-time investment
with a longterm payoff – delivering results even when you’re asleep. If you want more tips and insights like this,
check out our brand new Email Marketing Benchmarks report.