What is Pay Per Click PPC Marketing in 2 minutes.

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Speaker 1:
PPC or Pay Per Click. First, let me just very briefly describe what it is. You probably
already know how search engines work and how SCO can get help your website get a better
ranking, right? Well, sometimes even the best SCO strategy is just not enough. The keywords
you want to optimize for could be facing some really tough competition, and you’re simply
unable to make it to the top results, or you can just use PPC. Basically, even if your
SCO is not strong enough, your link can appear on the search results page thanks to PPC ads,
and because you only pay per click, this form of advertisement is very effective. [00:01:00]
When you think about it, only people interested in your offer will click on the ad, and you
only pay for these relevant visitors. Now, compare this to traditional advertising. Do
you also just pay for people who have actually read your newspaper ad? Notice the difference?
Now, you can say, “That’s pretty cool. I can manage this PPC thing and get more customers,”
but here comes the tricky part. Do you really know what keywords you should optimize the
campaign for, when to start it, and when to stop? Do you know how much money to invest
to actually get results? Here we come to help you. Our PPC strategy does not only involve keyword
research, scheduling, and budgeting, but we can also help with the right ad text, landing
pages, and the overall settings. Another reason for hiring us is that we constantly track,
analyze, and evaluate all active campaigns to refine and improve the results. Honestly,
would you have time for all this? Isn’t it better to simply trust this to someone with
a long history of experience? Get in touch and start your first PPC campaign today.

11 COMMENTS

  1. Nice Explaination…I like it…This video is really beneficial for the PPC.PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
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